H&M

Name: H&M
Availability: InStock
Rating: 4.802690505981445 (1035125 reviews)
Author: H&M

1.04M reviews

Rated for 3+

100M+

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Rated for 3+

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About this app

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.

H&M app - shopping made easier! Browse,shop and keep an eye on the latest trends

Updated on

Sep 23, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.

This app may share these data types with third parties
Location, Personal info and 3 others
This app may collect these data types
Location, Personal info and 6 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

1.02M reviews

Mell M

October 2, 2022

2 purchases in store (recorded in the app) but zero points so far. Apparently I didn't wait for the account confirmation email, which came 3 weeks after I first registered, so everything I spent before that didn't count for points. Lesson learnt, if it's not confirmed, don't bother scanning the ID when the counter person asks in store. Also, I shop in store and sometimes the internet drops, so please allow screenshots of the ID barcode.

34 people found this review helpful

Elisabeth Tam

August 6, 2022

The apps security system is poor. Once I make my payment, the next day I received more than 20x financial alert regarding more than 20 over transactions in oversea I.e. Canada. Seriously, this is scary when my payment data is floating everywhere n been used till I need to deactivate my card. Scary experience on the payment part. Other than tat, the parcel received for the goods is all superb.

12 people found this review helpful

Mikaela Lozano (#mikalafotografa)

September 22, 2024

Agree with all other users expressing dissapointment of the recent app design update and product showcase photos. The previous design was easy to navigate and straight forward in its approach. This new one has been frustrating and gives me the urge to leave the app. The photos don't help in seeing how the product really looks nor give tasteful (not runway) outfit ideas. The models are too fashiony and won't allow the clothes to be shown in a more "this is how it really looks" way.

250 people found this review helpful

What’s new

The H&M app has been refined to give a more seamless shopping experience:
Enhanced searches: Find favourites faster with updated search results.
General performance tweaks: Minor fixes to keep everything running smoothly.
Enjoy the latest update.

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Rated for 3+

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